Designing Tomorrow: Where User Insights Shape Innovative Products.
Rugs USA Shopify Migration
As the lead on multiple workstreams, I oversaw the replatforming of Rugs USA to Shopify, ensuring a seamless transition in UX/UI and data restructuring. My responsibilities spanned managing the integration of a new "View In Room" vendor, Roomvo, leading the UX/UI design direction, and coordinating between third-party design and engineering firms. This project involved extensive documentation of current site functionalities, creative direction, and alignment with leadership.
Rugs USA Navigation
The Rugs USA navigation project transformed the site's top navigation and integrated a headless CMS, enhancing user experience and marketing efficiency. This initiative led to a more intuitive, customizable interface for desktop and mobile, significantly improving conversion rates.
Rugs USA View In Room Feature
An innovative augmented reality tool that allows customers to visualize how different rugs would look in their own spaces. By simply uploading a photo of their room, users can seamlessly see and compare various rug options, enhancing their shopping experience and aiding in confident purchasing decisions.
Section4 Member Center
Section4 made a major business decision to shift away from a pay-per-class (Sprints) model and towards an unlimited subscription model. We needed to build a new platform to accommodate this shift in direction.
Flavorpedia
A mobile app that helps you become a smarter chef! Flavorpedia teaches you about flavors and ingredient pairings. Helping you cook without needing a recipe.