Section4 Member Center
This was a really exciting project to work on. The goal of the project was to create a learning platform that would help users connect with each other, learn through articles and case study videos, engage in live lectures, and have discussions through various community-based events. My role within this project was to conduct user interviews, map ideal user flows for the platform, run workshops and sessions with various teams in our organization, define key features that support the goals of the platform, and move the project forward with a clear solution on how to build it.
ROLE
Lead UX/UI Designer
Lead UX Researcher
TIMELINE
5 Months to initial launch
TOOLS
Figma, Jira, Illustrator, Photoshop, Whimsical
GOALS
Engage members through live lectures, case study videos, and community-based events.
Organically build community connections and discussions
User Research
My role was to create a script and run user interviews for a select group of our beta members. These beta members were already familiar with the Section4 product and eager to help improve the growth of the company. This was a great opportunity for our users to tell us what their desires were for the product, so it was important for me to be broad and let these members lead the discussion. Each interview, I was accompanied by our Product Manager who took notes while I conducted the interview. We had a spreadsheet which we used to organize our notes and tally recurring themes and requests from our interviews. After all our interviews concluded, myself and the Product Manager met to discuss and consolidate our findings. From there, we met with a larger group of stakeholders and engineers to discuss where our expectations for the product aligned with our users, and where we needed to make adjustments in order to better accommodate our users.
OVERVIEW
15 Beta Member Interviews
45-60 Minutes Each
3 Weeks
ROLES
UX Designer (Me)
Product Manager
GOALS
Identify key features that beta members are looking for in the release of Member Center.
OUTCOMES
Users are more interested in the platform being a content hub rather than a social platform.
Users want access to all previous content.
A majority of users would rather attend a live lecture than joining a community event with participation.
Onboarding Usability Test
The Membership Operations team came to me with a list of all the questions they wanted to ask in an onboarding survey. The purpose was to target users' interests and have them fill out their profiles. However, this created a lengthy onboarding experience for users that had just paid for the product and were eager to get in. My gut was telling me that a long survey after the purchase was not an ideal experience. So I decided to put that to the test. We tested about 5 beta members, 5 existing sprinters, and 5 people who had never seen the product. Users had adverse reactions to questions that required 1-3 paragraph answers and told me that they wished they had more time to think about some of the questions and wished they could come back to finish them later. The results of the usability test confirmed that the survey was taking up too much time. After reviewing this information with the rest of the team, I had the green light to make adjustments to the length of the survey and host the rest of the survey on the edit profile page of the platform.
Wireframe Evolution
HOMEPAGE
Initial Wireframe
MVP Launch
Current Designs
MEMBER DIRECTORY
Initial Wireframe
MVP Launch
Current Designs
Initial Wireframe
EVENT DETAIL PAGE
MVP Launch
Current Designs