User Research

In my role for the Rugs USA View in Room Experience, I was tasked with conducting user research to gain deep insights into how customers interact with our innovative AR feature. We handpicked a diverse group of customers who were not only frequent online shoppers but also had a keen interest in home decor, providing us with a well-rounded perspective. The aim was to understand the AR tool's impact on the customers' shopping journey and decision-making. I facilitated these sessions, focusing on open-ended conversations to allow customers to freely express their thoughts and preferences. Accompanied by a Data Analyst, we meticulously documented each interaction, noting both the explicit feedback and the subtler, behavioral cues. We employed a systematic approach to categorize the feedback, highlighting recurring themes and unique requests. After completing the sessions, the Data Analyst and I collaborated to distill our findings, pinpointing key trends and potential areas for enhancement. These insights, particularly the desire for features like product comparison and personalized recommendations, were pivotal in aligning our product development with the actual needs and expectations of our users. The process culminated in a comprehensive report shared with our broader team of developers and marketing strategists, ensuring that every stakeholder understood the user perspective and its influence on future developments.